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CareSeek recently asked a couple of clever film students from UCLA to create a "commercial" that could be promoted on our site and the ubiquitous free world of YouTube.  Think, we asked them, of situations that patients might find themselves in that would require a competent doctor.  And then, show us why a patient might wish he had used a recommendation for CareSeek's provider rating and review service first.

In this one minute video, we see the fears of the Young and Healthy...a broken arm.  These kids don't see themselves with chronic conditions or rare diseases; they see themselves getting hurt on the playing field.  In fact, when surveyed to find out where or how the young adult chooses a doctor, the most popular answer was,  "the Emergency Room, I guess." 

So what does this mean for Health 2.0?  This indicates that the generation that was weaned on the Web... the ones that expertly can navigate FaceBook, MySpace, Google and Wikipedia...are not the ones who immediately require volumes of health information, complex health insurance (catastrophic will do), PHR's, drug diaries, screenings and reminders.  These trained and competent candidates for online healthcare are not the at-risk generation (except, of course, when they are engaged in extreme sports).

Most amusing of all, is how this generation views medical incompetence...it's a peer, fresh out of med. school, inexperienced and hyperventilating over what certainly is not a Standard Procedure.